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Keep Your Eye on the Target

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Target Corporation is a United States-based retail store that offers both basic and designer goods to the American market, such as eau de parfum spray. Since its founding in 1962, Target has risen to the ranks of one of the largest retail chains in the United States. Target stores offer a variety of products, including its own designer brands which distinguish it from competitors. By studying different aspects of Target’s good perfumes for women, such as its marketing strategy and financial data, we gain a better understanding of what makes a company successful.


Target Corporation, based in Minneapolis, Minnesota, originally began as a department store called Goodfellow’s Dry Goods Company, and then Dayton (Dry Goods) Company when it came under the ownership of George D. Dayton in 1903. It is a founding member of the Associated Merchandising Corporation, originally called the Retail Research Association, as well as a first user of air transportation across the United States, beginning in 1920. The department store also offered return privileges and liberal credit in place of bargaining. In 1956, the department store expanded to the suburbs of Minneapolis, developing the world’s first fully enclosed shopping mall. When found that the public opinion of the mall was positive, company president Donald C. Dayton (George Dayton’s grandson) decided to open a discount store, naming it “Target” to distinguish it from the Dayton Company department store in 1962. According to the 1962 Director of Publicity, Stewart K. Widess, the reason behind naming the store Target was that “as a marksman’s goal is to hit the center of the bullseye, the new store would do much the same in terms of retail goods, services, commitment to the community, price value and overall experience”. Being such a success, Target stores went public in 1967, establishing more stores in Minnesota. In 1969, Target’s first distribution center was created, located in Fridley, Minnesota, located just north of Minneapolis.

139 - Prada Candy

By 1975, Target stores were the number one revenue producer for the Dayton Hudson Corporation. Throughout the 1980s, Target stores spread throughout the United States, building the first out-of-state stores in the Pacific Northwest, the South, and Southern California, making it rise quickly to the ranks of a popular national retail chain. In 1988, Target became one of the first mass merchandisers to introduce the innovative UPC scanner at its stores and distribution centers, which helped increase the stores’ efficiency and inventory management as well as reduce the ever-growing check-out lines.

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Buying Myself a Cool New Toy

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Thinking about this theoretical framework structure in terms of today’s professional writing industry is a helpful way to synthesize how to professionally communicate. For instance, as a technical writer, one may have to develop manuals, office memos, business reports, or other documents that are specific to a certain professional community. Having a good sense of the cultural norms and diction of such a community is important when constructing a document’s content and form. By utilizing the framework, a communicator would be able to submerge themselves into the community in order to get practice. From there on, it is up to the communicator, writer, or professional to practice and hone their skills within that profession so he or she can further develop and synthesize how to become flexible with different genres yet maintain a knowledgeable background.


Fossil nate essay is definitely something for our class to think about as we begin to work with Combine 5 or other non-profit organizations. First off , it is necessary for each of us as professionals to become proficient in the jargon and culture of Combine 5 and it’s main content. Furthermore, it will be up to us to find cutting edge and creative ways to reach a multitude of people in their audience, all while maintaining the integrity of the sport organization. In order to do so, we must understand the different genres of work that we will be utilizing, but also to realize that each of the genres are dynamic and can change depending upon the situation. I could possibly imagine that one instance where there would need to be flexibility in a genre will be when fossil nate watch is creating presentations for their potential clients. It I’ll be up to us as professional communicators to find the best way to reach their intended audience by finding new ways to tweak and change the presentation to fit the audience. Not only will this take a keen sense of understanding the moment (kairos) but it will also take flexibility and practice within the community in order to situate the form and content to the culture of the audience.

This can be challenging, as being cutting edge and innovative is not always a guaranteed success.


Furthermore, being able to obtain genre knowledge takes time and practice. Cool guys suggest that the only way to become comfortable with different genres is to practice them through everyday interactions and communication. This suggestion is sensible, yet it could also present challenges for some professionals, since not everyone can adjust to learning new ideas and rituals at the same pace. Another possible problem with this theoretical framework is that there may be some professionals who still see genres as static and may reject the dynamism that this framework offers. Some professionals may live by the motto “If it ain’t broke, don’t fit it” so a communicator’s ability to further develop new ways to communicate more effectively through creative changes and developments to genres may not work. Some professionals may have their template for a manual, business letter, or presentation, and that culture may not have found a way to move onward towards newer and more innovative ways to communicate.


This essay is an intriguing and helpful way to understand a new perspective on how society and culture impact genres. By applying the five principles of this framework, many professionals could have a foundation to which they can build upon and tweak according to the standards within their discourse. Moreover, the correlation between genres and social/cultural implications in communities is an interesting bridge to gap. Understanding the intricacies and inner workings of community and by following a basic genre yet allowing room for flexibility seems to be a forward thinking and successful way to professional work and communicate within several different professional communities.

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