Target Corporation is a United States-based retail store that offers both basic and designer goods to the American market, such as eau de parfum spray. Since its founding in 1962, Target has risen to the ranks of one of the largest retail chains in the United States. Target stores offer a variety of products, including its own designer brands which distinguish it from competitors. By studying different aspects of Target’s good perfumes for women, such as its marketing strategy and financial data, we gain a better understanding of what makes a company successful.
Target Corporation, based in Minneapolis, Minnesota, originally began as a department store called Goodfellow’s Dry Goods Company, and then Dayton (Dry Goods) Company when it came under the ownership of George D. Dayton in 1903. It is a founding member of the Associated Merchandising Corporation, originally called the Retail Research Association, as well as a first user of air transportation across the United States, beginning in 1920. The department store also offered return privileges and liberal credit in place of bargaining. In 1956, the department store expanded to the suburbs of Minneapolis, developing the world’s first fully enclosed shopping mall. When found that the public opinion of the mall was positive, company president Donald C. Dayton (George Dayton’s grandson) decided to open a discount store, naming it “Target” to distinguish it from the Dayton Company department store in 1962. According to the 1962 Director of Publicity, Stewart K. Widess, the reason behind naming the store Target was that “as a marksman’s goal is to hit the center of the bullseye, the new store would do much the same in terms of retail goods, services, commitment to the community, price value and overall experience”. Being such a success, Target stores went public in 1967, establishing more stores in Minnesota. In 1969, Target’s first distribution center was created, located in Fridley, Minnesota, located just north of Minneapolis.
By 1975, Target stores were the number one revenue producer for the Dayton Hudson Corporation. Throughout the 1980s, Target stores spread throughout the United States, building the first out-of-state stores in the Pacific Northwest, the South, and Southern California, making it rise quickly to the ranks of a popular national retail chain. In 1988, Target became one of the first mass merchandisers to introduce the innovative UPC scanner at its stores and distribution centers, which helped increase the stores’ efficiency and inventory management as well as reduce the ever-growing check-out lines.